At Surcare, everything we do is centred around one simple idea: caring for your skin, every day, in ways you might not expect - including through your laundry routine.

That’s why we’re incredibly proud to introduce Katie Piper as our new Brand and Lifestyle Consultant.

Katie brings not only a wealth of experience, but also a deeply personal understanding of skin health, sensitivity and confidence, making her a natural partner for Surcare.

Why Katie Piper?

Katie is widely recognised for her work as a presenter, author and campaigner, as well as for her long-standing advocacy around skin health and recovery.

Following life-changing injuries earlier in her life, Katie has spent years learning how to care for her skin in a way that supports both comfort and confidence. Through her work and her foundation, she has helped raise awareness of the physical and emotional impact of skin conditions and the importance of everyday care.

This lived experience, combined with her openness and honesty, is exactly why we felt she was the right person to work with Surcare.

A shared belief: everyday care matters

At Surcare, we believe laundry plays a bigger role in skin health than many people realise.

The clothes we wear, the bedding we sleep in, and the towels we use every day all sit against our skin for hours at a time. Choosing products that are kinder to skin can make a meaningful difference to how that skin feels.

Katie shares this belief: that small, everyday choices can have a big impact.

“People often think of skincare as what you put on your skin, but it’s also about what touches it throughout the day. Your clothes, your bedding - it all plays a role.”

What Katie will be working on

As Brand and Lifestyle Consultant, Katie will play an active role in shaping the future of Surcare.

She’ll be working closely with our team across:

• New product development (NPD): helping guide future innovations with real-life skin needs in mind

• Product formulations: ensuring products remain gentle, effective and suitable for sensitive skin

• Packaging and design: making it easier for people to understand and choose skin-friendly options

• Marketing and campaigns: helping us communicate our message in a way that feels real, relatable and empowering

Her insight will help ensure that everything we create continues to reflect the needs of people who want effective cleaning that’s also kind to their skin.

Why she’s the perfect voice for Surcare

Katie’s perspective goes beyond expertise - it’s rooted in lived experience.

She understands first-hand how important it is to feel comfortable in your own skin, and how everyday products can either support or challenge that.

That makes her uniquely placed to talk about topics that matter to Surcare, from sensitivity and irritation to confidence and wellbeing.

Looking ahead

Katie joining Surcare marks an exciting new chapter for the brand.

Together, we’re looking forward to continuing the conversation around skin-friendly laundry - and helping more people feel confident in the choices they make every day.

Because caring for your skin doesn’t stop with skincare products.

It starts with the fabrics you live in… and how you care for them.