At Surcare, we believe caring for your skin should be simple, thoughtful, and part of everyday life, not just something that happens in front of the mirror.

That’s why we’ve partnered with Katie Piper OBE as our Brand and Lifestyle Consultant: to help us champion a more honest, practical approach to skin-first care.

A Shared Belief: Skin Care Starts Beyond the Bathroom

Most of us think about skincare in terms of what we apply to our skin… creams, cleansers, serums.

But your skin is in contact with fabrics for most of the day. From clothing to bedding and towels, these everyday materials play a much bigger role in skin health than many people realise.

Katie shares this belief:

“People are increasingly aware of what they put on their skin, but laundry is often forgotten… even though our skin is in constant contact with clothes, bedding and towels.”

Together, we’re working to shift that perspective, helping people see laundry as an essential part of their overall skincare routine.

More Than a Partnership

This isn’t a traditional brand ambassador relationship.

Katie works closely with our team in a genuine consultancy role, helping shape how we think, communicate, and innovate as a brand.

Her lived experience of sensitive skin, combined with her work as an advocate and broadcaster, brings a level of insight that goes far beyond endorsement .

This means everything we do, from product development to education, is grounded in real, everyday needs.

Why Katie Piper?

Katie embodies everything Surcare stands for:

• A deep understanding of sensitive and compromised skin

• A commitment to simple, preventative care

• A trusted, credible voice in health and wellbeing

• A real-life perspective as both an individual and a parent

As our Marketing Manager explains:

“This partnership goes far beyond endorsement, it’s about working together to educate consumers and help them rethink the role laundry plays in skin care.”

Championing Skin-First Laundry Care

For over 30 years, Surcare has been creating products designed for sensitive skin: free from fragrances, dyes and enzymes, and dermatologically tested.

Now, with Katie’s support, we’re taking that one step further.

Together, we’re championing a simple but often overlooked idea:

Laundry isn’t separate from skincare - it’s part of it.

By helping people understand the impact of what touches their skin every day, we’re making it easier to care for skin in a way that’s gentle, practical, and effective.

Looking Ahead

Our partnership with Katie Piper marks the start of a long-term commitment to changing how people think about skin health.

Through education, conversation, and everyday solutions, we’re here to help you:

• Reduce unnecessary irritation

• Simplify your routine

• Make more confident choices for your skin

Because when you love your laundry, you can love your skin too.